Every GTA world runs on parody brands, and Leonida is no different. This catalogues the named businesses and brands identified so far — drawn from the community GTA Wiki and the official trailers. Most are product brands (sodas, snacks, cars) that show up on billboards and shelves rather than at a fixed spot; the ones tied to a real, shown location are pinned on our interactive Leonida map. We don’t pin placeless brands at invented coordinates — so this is their home.
Food, drink & fast food
- Chacey’s — burger fast-food chain (advert shown in Trailer 2; on the map).
- Horny’s Burgers — returning burger chain.
- Lucky Plucker — fried-chicken chain.
- Bobby Hurricane’s — fast-food chain.
- Hanks Waffles — a Panhandle waffle diner (Trailer 2; on the map).
- Flaming-Os, Jester’s, Bocadillos — snack and chip brands.
- Patriot Beer, Logger Beer, Pißwasser, Blarneys Stout, Cerveza Barracho — beers.
- Cherenkov Vodka, Hudson’s, eCola, FizzAzz — spirits and sodas.
Retail & fashion
- Sessanta Nove — a luxury fashion house (a Louis Vuitton-style parody, “sixty-nine” in Italian); storefront shown in a trailer.
- Stock 305 — Stockyard streetwear boutique (the “305” is Miami’s area code; Ultimate Edition; on the map).
- Didier Sachs — high-end fashion label (returning).
- Backside Skateboards — skateboards and apparel.
- Lobon Sportswear — sportswear.
Services
- Go Postal — the postal/courier service (“Collect Yourself”); storefront shown in a trailer.
- Sara’s Unisex Salon — hair, makeup and nails (Ultimate Edition; on the map).
- Electric Fang Tattoo — Stockyard tattoo parlour with designs by the FAILE collective (Ultimate Edition; on the map).
- Rideout Customs — Vice City vehicle customization, donk/lowrider tuning (on the map).
- Sauerbrey’s — plumbing. Bobcat Security — security services.
Media & TV
- Weazel News — the 24-hour news network (a Fox News parody, returning).
- Conglomerated National Television (CNT), MeTV, Mega Noticias — TV networks.
- Richards Majestic, Dreyfuss Productions — film and TV studios.
Gas, marine & the outdoors
Very on-brand for a Florida setting:
- Globe Oil, Arrow Gasoline, Demonoil, Limited Gasoline — gas-station chains (Globe Oil pumps appear at the Port Gellhorn Gas Stop).
- Airgator Airboats — airboat maker, pure Grassrivers/Everglades flavor.
- Rollocks Outboards — outboard motors. Luke & Reel — fishing tackle. Crest Kayaks — kayaks.
Only in Leonida
- Leonida Lottery — the state lottery.
- Allied Crystal Sugar — the Ambrosia sugar refinery (on the map).
- Poach — a wildlife / “controlled hunting” organisation.
- Uncle Jack’s Liquor — a Panhandle liquor chain robbed in Trailers 1 & 2 (on the map).
This is the notable slice — the full catalogue runs to 200+ entries on the GTA Wiki. Brands tied to a real, shown location are pinned on the interactive Leonida map; the rest live here because pinning a soda or a car maker at a made-up coordinate would be guesswork, and we’d rather not. As Rockstar’s campaign ramps toward the November 19, 2026 launch, we’ll fold newly-revealed storefronts onto the map.